For Dara Treseder, Peloton’s Head of Marketing, the most important message she could share isn’t about new classes or metrics, it’s about trust. Working out is easier in a community and Peloton has millions of members that join together for virtual runs, rides and other fitness workouts every day. To keep those people coming back, Dara focuses on building authentic relationships between the members, the instructors, the company, and everyone in between.
#Salesforce #Connections
Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus
Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 – What is marketing?
0:23 – Connections Intro
1:05 – Dara Treseder’s background
2:00 – The American Dream
2:25 – Treseder’s time at Harvard
3:15 – POC representation in the industry
4:00 – The value of Peloton
4:25 – Being an anti-racist company
5:10 – The unique content of Peloton
6:11 – The importance of building a relationship with their members
8:20 – How passion and joy unlocks creativity
9:10 – How to grow and improve the well-being of the world
10:00 – Advice on how to talk to consumers
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