In a digital-first world, brands never really stop connecting with their customers. That’s why Teresa Barreira, CMO of Publicis Sapient, wants marketers to drop the campaign and focus on the journey. At Publicis Sapient, Teresa helps companies refine their story and communicate it through new and innovative ways.
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Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus
Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 – Connections Intro
0:55 – Teresa Barreira’s background as an immigrant
2:19 – Barreira’s path to marketing
2:41 – The importance of storytelling
3:37 – How to personalize customer experience
4:40 – Publicis Sapient’s digital transformation
5:58 – How marketers can lead reinvention
7:43 – Reflecting on accomplishments
8:21 – The future of marketing
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