Vincent Efferoth and Lukas Passia of Noveltea entered the den seeking an £80,000 investment in return for 5% equity – ‘Noveltea’ sells their alcohol-infused tea with the tagline “Refreshing, sophisticated and endlessly surprising” but the Dragons are not convinced it’s possible to succeed with a brand name like that…
An international sensation, Dragon’s Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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