Great fashion has to start somewhere. And for aspiring designer Kang Young-gul(Yoo Ah-in), that somewhere is in a humble stall at the Dongdaemun Market, a crowded fashion district in Seoul known for its cheap clothing and wannabe designers. Young-gul is a little timid about pursuing his dreams to become a famous designer, until he meets Lee Ga-young(Shin Se-kyung), a confident young woman who shares his aspirations. Anna Choi(Kwon Yuri), a brassy woman who will let nothing stand in the way of what she wants, and privileged hunk Jung Jae-hyuk(Lee Je-hoon) create a double love triangle.
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