For Michelle Crossan, CMO, Samsung Electronics America, marketing is all about getting in the mindset of the consumer. Often itโs innovating product experiences that can improve a customerโs life through technology. Other times itโs creating experiences that immerse people in the world of the Samsung brand. Either way, for Michelle, a great marketing experience is an ongoing conversation between consumer and company that helps her predict the future.
#Salesforce #Connections
Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus
Connections: CMOs are saying โso longโ to long-standing marketing playbooks. See how theyโre shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 – Connections Intro
0:55 – Michelle Crossanโs background
1:56- How to be a great leader
2:09 – How to guide personal and business transformation as a marketer
3:25 – The unique consumer experience
4:15 – What will the future of marketing for brands look like
5:41 – How to connect with consumers
6:07 – How to predict consumer needs
6:26 – The meaning behind โstorylivingโ
7:00 – Samsungโs sustainability efforts
8:00 – Imposter syndrome
9:28 – Advice on how to โthink bigโ
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